Advertising campaigns ruined due to a bad translation
We present five examples of advertising campaign disasters that could have been avoided with the support of a skilled translation professional.
We present five examples of advertising campaign disasters that could have been avoided with the support of a skilled translation professional.
Accuracy and precision in medical translation are of vital importance, as errors in this type of work can put a patient’s life at risk. For this reason, it should only be entrusted to experienced professionals.
Today is once again Friday the 13th, the second one this year. In the world of translation, Friday the 13th is a perfect example of what we call cultural translation.
An app (application) is a type of software that allows users to do all types of tasks and serves as a digital tool.
Foreignisation and domestication are two translation techniques established by Lawrence Venuti, and refer to the way a translation is approached.
Literary translation is the practice for translating literary works from one language to another.
Often, texts come across a translator’s desk full of references to international organisations and institutions.
Most social science articles to be translated are intended for publication in scholarly journals, in an attempt to ensure worldwide diffusion.
Becoming specialised in translation: translators need to, at least, aspire to be an expert in the field in which they are translating.
The moment someone decides to become a professional translator, they enter into an agreement that they will take on any responsibility that comes with the role.